Are you a new business?
Alright let’s get to the point, you’ve created your website but no one is looking at it. You can’t even find it on the Google search yourself when you type in the keywords. With a 7 step plan, you’ll come from being a zero, to a hero.
Step 1: Update your Google Listing
If you commit yourself, this will only take you 15 minutes. Make sure that the correct business name/information is in the business name field or else no one will ever find you. Include a brief breakdown of what your business does and its objective. See yourself as a job hunter trying to get picked by recruiters. Now employers spend on average 1 minute looking at your resume before deciding if you get to go to the next time. Don’t make your bio lengthy or no one will get through past the first couple sentences.
In your bio you should include a hyperlink that goes back to your page so it saves them about 10 seconds. Don’t forget to bold, italize, and use bullet points to catch their attention and show what’s important. While being very concise don’t, I repeat don’t just use keywords that make no sense. Make it seem natural so it doesn’t tip off anyone’s radar.
Now to REALLY get their attention, you have to include some graphics. Don’t lie, did the gifs catch your attention, or did they catch your attention? Here’s what to include in the pictures and why:
- Business’s store front
- So they know what to look for when they’re hunting for you
- So they know what they’re getting when they ask for you
- So they can see your friendly faces
Step 2: Improving your homepage
Now that we got through the base of that, let’s move on to some more improvements.
Do you feel like you’re not getting noticed?
Do you feel like you’ve done all you can?
Do you feel like you just wanna give up?
Well fear not, because we have the thing for you!
This shouldn’t take too long considering that you just revamped everything for step 1.
Instead of updating the Google listing, you’ll apply all the changes/additions to your current homepage. Go into more detail of what you do since they went onto your page, they probably want the whole spiel. At this point you are really trying to sell yourself. Add some company history so they know who they are dealing with. Tell them why you are #1, and why they should pick you over your competitors whether it be because of customer service, efficiency, or responsiveness, write it down. Include links from other pages backing you up on your notions. Remember they might have no idea who you are, so you always have to back up your case.
Lastly, don’t forget to add those lovely photos you had from the Google listing onto your homepage as well.
Step 3: Update your homepage tag & add a schema
Alright this step is relatively simple. All you have to do is take what you do, and make it sound like you are the best at it. Let’s say you’re maybe the slowest coder out there, you can say “Most thorough coder in town—*Insert name here*”. These are the little things that people will notice, and the little things that people will remember. To ensure that these things are little, try to keep these under 60 characters, think about it, it wouldn’t be catchy if it was a mouthful. Just imagine Twitter decides to cut their character limit in half, and you need to sell yourself on Twitter. The only key parts that these little things have to include is who you are, what you do, and where is it. So include your business name, your line of work, and what city/town you are in.
This next bit will get a bit more technical.
You might think “Golly gee, how can I get noticed by more search engines?”, well fear not, because a schema mark-up is exactly what you need. If you don’t know how to code it, there is a little tool for it, just like everything else in life. All you need to do is plug in what information you have on your business and the tool will chug it out. All you have to do after it chugs it out, is copy and paste it onto your homepage somewhere.
Step 4: The people needs to be heard
Alright this step should be simple. You simply need to get reviews, and if you ask why you’ve obviously never decided on going someplace new to eat. In case you don’t, you need to get yelp reviews so others can hear/know about you. Here’s what you gotta do: get a yelp profile, claim it as yours, get the badge and put it onto your page.
I’m gonna give you the benefit of the doubt and assume you already have a yelp page for your business, if not, you stop. Stop reading this right now and go create a yelp page for yourself. Once you have created one, you can claim it as your own business by looking here to guide you through the know-hows. After claiming your business on yelp, you should feel like how Neil Armstrong felt when he first step on the moon, but if not that’s totally understandable.
With your claimed business on yelp you now have access to obtain your badge. You can post the badge onto your page that’ll direct people straight to your yelp profile. You can find instructions on how to obtain your yelp badge here.
Since you have everything done in the cyber world now, let’s put it in effect in the real world. You can request to get a sticker from yelp by filling out this form. Once that amazing sticker comes in the mail, simply place the sticker anywhere that has the most foot traffic.
In the case where you don’t have a physical location for people to go, then I’m assuming you have an email database of your clients. And if not, then what are you doing here.
If you have an email database, simply send an email to your clients informing them that you are now on yelp, and ask them to leave a review on your page to boost your profile. Last thing to do for this step is to kick back and relax as you watch your amount of yelp reviews skyrocket.
Step 5: Gaining creditability
So this step is gonna take a bit of time, but that’s okay. You need to start collecting some citations like how Scrooge McDuck collected money.
In the long run, you should at least collect the top 10 citations relative to where you are. The list can be found here. Since this may take awhile, just collect them in small bursts of 1-2. All you have to do is just do the same thing you did with yelp, but for these other pages.
Step 6: Tell them what you do
This may take while to do depending on what you have to do. Chances are most of your competitors don’t list what they do or services that they provide on their website, and this is your chance to shine. Since you don’t want to overwhelming yourself, make yourself a to-do list of what services you provide and slowly check them off as you provide a page for it on your homepage. What you mainly have to do for each is describe the service in detail, and include a couple of photos and links of either your products or procedures etc. Don’t forget your title tags!
Step 7: Chill
You’re done. All you have to do now is wait, sip a little of whatever you drink, and hope for the best.